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Posted on August 22, 2016 By

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec vel libero at lectus rutrum vestibulum vitae ut turpis. Ut ultricies pulvinar posuere. Nulla rutrum, libero nec pharetra accumsan, enim leo blandit dui, ac bibendum augue dui sed justo. Interdum et malesuada fames ac ante ipsum primis in faucibus. Duis sit amet fringilla mauris. Ut pharetra, leo id venenatis cursus, libero sapien venenatis nisi, vel commodo lacus urna non nulla. Duis rutrum vestibulum ligula sed hendrerit. Ut tristique cursus odio, et vulputate orci fringilla nec. Proin tempus ipsum ut augue consectetur, in varius dolor bibendum. Proin at dapibus nisl.

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Business


Benefits of Online Marketing over Print Marketing

Posted on August 23, 2016 By

Young Handsome Graphic designer using graphics tablet to do his work at desk

The need of the hour is creating greater good for companies through online sales and using traditional methods of sales such as brick and mortar stores to help them reach their goals. As a Website Designing company in Navi Mumbai, we work in creating online websites for customer based on their needs. The role played by  traditional marketing takes days if not months in reaching towards all the members of desired customer base. There can be marketing which can be done through print media or even television media to reach their goals. Even the biggest online companies use this media for their profits. But, the only thing which can be considered is that the ratio between money spent and money made from marketing through print or television medium is good only for medium to large companies.

The benefits for online marketing are many, such as creating a brand strategy for marketing is fairly small in budget and the use of websites to project what goods are sold and if the customer can buy the goods through online medium securely is creating ripple effect through the goods and services industry. We as a website designing company in Navi Mumbai can work for you in using this advantageous situation in creating goods which will be useful for services you are providing for the customer to the desired customer base in short amount of time and using smaller budget that required.

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Why Do You Need Digital Marketing Strategy

Posted on August 16, 2016 By

118Before you begin any digital marketing activities, a good digital strategy is vital to accomplish your goals. Being a high level plan, a digital strategy is the assimilation of website, mobile marketing as well as digital communication channels for producing more business by gaining more customers.

Many digital marketers without a well-crafted digital strategy, might be utilizing digital channels effectually, and might be producing outcomes from their SEO, email, social media marketing, and paid search marketing. They might not be having fine reasons to implement a digital strategy. When you don’t have a digital strategy, you fail of having a direction, and also spend quite a lot of budget unnecessarily, sans getting any returns on your investment. Well, mentioned here are few significant reasons why you require a digital marketing strategy for your business expansion.

1# Digital Strategy gives you Focus and Direction: You require having well-planned and measured end goals for your campaign so that you can rightly stay in control, and also you can track them when your campaign starts off. When your end goal is also to insert perfect keywords in your posts to rank higher on search engines, it is always beneficial for your business.

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Optimise Business Growth with Online Marketing Company

Posted on August 9, 2016 By

117On one hand you have a product; on the other you have the customer. Bridging the gap and making him aware of the value of the product is what marketing is all about. However, in today’s digital world, conventional marketing strategies are no longer relevant and ones that are implemented by a marketing company in Melbourne can be continuously tracked and returns tabulated through latest analytics tools. Hence, which marketing methods are optimising returns can be immediately known and necessary course corrections in implementation of plans can be quickly made.

Services offered by a marketing company in Melbourne can be summarised as follows –

•    Email marketing – In this form of marketing customers who have subscribed or signed up for newsletters receive regular product updates, discount codes and newsletters through email. This increases brand awareness and strengthens the product.
•    Social media marketing – Marketing on social media platforms opens up a huge population segment. Consider these facts. 93% of business is conducted over social media and 72% of internet users have social media links. It is also possible to monitor competitor brand activities and know where to position the brand for optimum returns.
•    Video Marketing – Moving images register on the mind faster than a thousand written words. Incorporating videos in the website will draw more traffic and will be visually appealing for the brand creating greater awareness of the product.
•    PR Marketing – This is not a one-off method but a continuous strategy. It helps to bond links between the company, general investors and public with the brand. The process includes liaison with journalists, print and the electronic media and other conventional advertising mediums.
•    Search Engine Marketing – This is fully based on the fact that people search for products and services mainly over the Internet and a marketing company in Melbourne will ensure that the product and company will be instantly visible to them. It is all about marketing your site on major search engines such as Google, Yahoo and Bing.
•    Search Engine Optimisation – It is increasing rankings of a website on search engine’s search results based on the keywords people use to look for the product. The higher the rankings will be, the more will be the number of visitors to the site. This will result in increased brand visibility and conversions.

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Good Online Marketing Strategies For Those On A Tight Budget

Posted on August 3, 2016 By

116Are you operating on a tight budget and looking for cheap ways to promote your website? Here we take a look at free and low cost online marketing strategies that are highly effective ways of promoting your website.

1. Article marketing. This is one of the top online marketing strategies. This involves writing articles, adding your website address in the resource box and then submitting your articles to the article directories online.

Promoting your articles to one article directory is one strategy that you can use. If you use this strategy then you will want to submit your articles to the biggest directories such as Articlesbase and Ezine Articles.

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Business